AI Insights · Timothy · April 2025
Top 5 Free-to-Play Games in the Netherlands: Q1 2025 Performance
Explore the download and active user trends for the top free-to-play games in the Netherlands during Q1 2025, based on Sensor Tower data.
In the first quarter of 2025, the top free-to-play games on the unified platform in the Netherlands showed varied performance in terms of downloads and active users. Here's a closer look at how each game fared during this period, with insights provided by Sensor Tower.
Block Blast！ from Hungry Studio saw a decline in weekly downloads, starting from around 63K at the beginning of the quarter and dropping to approximately 18.7K by the end. The game maintained a substantial number of weekly active users, though the number decreased from 1.3M to around 949K.
Vita Mahjong by Vita Studio experienced relatively stable weekly downloads, peaking at about 20.6K in early February before settling at around 16.2K by the end of March. Weekly active users showed growth, starting from 106K and increasing to nearly 195K.
Township by Playrix saw a consistent weekly revenue stream, with figures ranging from $85K to $117K. Downloads began at 24.6K in late December and decreased to about 9.7K by the end of March. Active users initially increased to 135K but settled at around 112K by the quarter’s end.
Color Block Jam from Rollic Games demonstrated significant growth in revenue, rising from $59 to over $27K by the end of March. Downloads also increased, reaching a peak of 25.2K in early March before settling around 17.5K. Active users grew from 416 to nearly 79K.
Math Crossword — Number Puzzle by Tripledot Studios maintained a steady number of downloads, with a peak of 21K in late February. Active user numbers showed improvement, increasing from 22.6K to about 43K by the end of the quarter.
These insights provide a snapshot of the competitive landscape for free-to-play games in the Netherlands during Q1 2025. For more detailed analysis and additional data, visit Sensor Tower.
